Inspiration
JOIN THE COMMUNITY
A project created for those who don’t follow
the rules they redraw them.
SMAD is a bold, contemporary sneaker with a
laceless pull-on construction that blends freedom and personality.
The soft, enveloping upper is padded with a
technology inspired by the world of down jackets: an ultra-light recycled polyester fill that ensures both comfort and structure.
The slightly wider footprint recalls streetwear
influences, offering stability and a naturally confident stride.
Each material—lived-in denim, distressed suede,
glove-soft nappa—gives life to a different expression of the same strong, distinctive design.
MADE BY HANDS, INSPIRED BY HEART
Each SMAD shoe is handmade and hand-stitched in
Italy, the result of craftsmanship that values time, care, and detail.
The exclusive Extralight® sole ensures lightness and flexibility, while the manual construction makes each pair unique.
Alongside each shoe is a gadget made from recycled fabric: a practical tote bag to carry your favorite shoes with you wherever you go.
SMAD is the result of the encounter between tradition and innovation, between Italian design and global language.
